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When Microsoft launched the Xbox One, it showcased the console'due south unique value-added proposition by partnering with a diverseness of companies, not just game developers. Xbox Fettle was a launch championship for the platform that utilized the Kinect 2.0 sensor to provide feedback on user form and to runway calories burned. Unfortunately, Microsoft but announced that it would sunset the service, effective immediately — and that includes removing all access to content that users may have spent a non-trivial amount of coin on.

Here's what the company announced yesterday: Starting now, Xbox Fitness content is no longer available to purchase. You lot tin can still use content you previously purchased, but only through June 30, 2022.

Up until now, Xbox Live Gilded subscribers accept had access to some bones routines and fitness workouts. That feature will continue until Dec 15 2022. After that appointment, none of the free material will be bachelor.

YogaStretching

Yoga and stretching routines were offered forth with traditional workouts

All Xbox Fettle content volition be permanently shut off on July 1, 2022. This includes all content purchased by the user. The Xbox Fitness application will not be bachelor for download and Xbox Fitness users will not be able to access any workout routines or features, even if they previously purchased it. That content wasn't exactly inexpensive, equally Ars Technica reports: P90X videos sold for $59.99, while others from Jillian Michaels were $12 each. It'southward not clear how much greenbacks users could have spent on the videos in full (one Reddit user claims to have spent over $140), but this is the latest example of how content simply isn't yours whatsoever more, in any meaningful way — not unless you purchase physical media.

Microsoft has no credible plan to recoup users who bought materials through Xbox Fitness and does not plan to offering downloadable versions of the content that could be used later the stage-out appointment. Even if sure Kinect tracking capabilities relied on cloud-based services, there'south no reason why Redmond couldn't offer bones video downloads. The dwelling fitness marketplace originally boomed following the introduction of the VCR, and we're reasonably certain that the Xbox I is capable of serving an equivalent office.

Once upon a time, analysts and pundits predicted that streaming services could completely replace physical media collection. Digital data, information technology was theorized, would actually be a preferable option to lugging effectually dozens of discs or maintaining a physical drove. This is true, at least to an extent, if your files aren't locked downwards with DRM. Once DRM or streaming-only services are involved, however, all bets are off. Microsoft isn't a fly-past-night company with starry-eyed promises and a dubious legal strategy; it's a multi-billion dollar corporation with most 20 years of experience in the console market.

Microsoft probably killed Xbox Fitness because it didn't want to go along to pay licensing costs or server fees for a projection that was tied to a peripheral that's utterly irrelevant to the future of its gaming business organization. The fundamental problem here is the mismatch between Microsoft's goals and those of its customers. Customers desire admission to content they've already paid for. Microsoft wants to minimize costs and improve its bottom line. It's not in Redmond'due south all-time interest to continue to provide access to a service that relatively few people utilise, particularly non if at that place's no new revenue beingness generated by that business unit.

The good news, if you lot want to phone call it that, is that Kinect was such a dead-weight peripheral, there aren't very many Kinect-specific products left for Microsoft to abolish.